Project Purple looks to increase substance abuse awareness
Schools, community groups, and Facebook users across the United States are “Going Purple” this week to support Project Purple, a national anti-substance abuse awareness program.
Project Purple is an initiative of The Herren Project, a non-profit foundation established by Chris Herren, former NBA basketball player, motivational speaker, author and sobriety advocate who struggled with substance abuse throughout his basketball career. The goals are to create awareness and educate the public on substance abuse while encouraging teens and people of all ages to make good choices and stand up to drugs and alcohol.
The Project Purple concept was developed when Herron spoke at a local high school and the front row of students were wearing purple shirts. After he shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard in the auditorium, the student said, “Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol.” Chris was captured by the courage it took to not only stand up and share the symbolism of the purple shirts, but was inspired to make a difference amongst adolescents across the United States.